Informative vs Persuasive Advertising
Rau txhua lub tuam txhab ua cov khoom lag luam rau kev noj ntau lossis tshwj xeeb hauv kev pabcuam, kev tshaj tawm yog qhov yuav tsum tau ua. Kev tshaj tawm yog ib feem ntawm kev lag luam tag nrho tab sis nws tau muab faib ua ntau hom. Kab lus no yuav txwv nws tus kheej mus rau ob hom kev tshaj tawm, uas yog cov ntaub ntawv thiab kev txhawb nqa kev tshaj tawm uas ob leeg muaj lub hom phiaj ntawm kev tsim khoom muag ntau dua txawm tias muaj kev sib txawv. Nov yog qhov ze dua ntawm cov ntawv tshaj tawm no uas nrov heev ntawm cov tuam txhab thoob plaws ntiaj teb.
Kotler, tus kws tshaj lij kev lag luam, tau hais tias muaj peb lub hom phiaj tseem ceeb ntawm kev tshaj tawm thiab cov no yog qhia, yaum, thiab ceeb toom. Thaum hais txog kev ua haujlwm muaj nyob rau hauv ob qho tib si cov ntaub ntawv thiab cov kev tshaj tawm uas txhawb nqa, peb yuav mloog zoo rau qhov sib txawv ntawm kev tshaj tawm txoj haujlwm ntawm cov ntaub ntawv tshaj tawm thiab kev txhawb nqa kev txhawb nqa kev tshaj tawm.
Kev tshaj tawm xov xwm
Raws li lub npe cuam tshuam, qhov tseem ceeb hauv daim ntawv tshaj tawm no yog xa cov ntaub ntawv ntau txog cov khoom rau cov neeg siv khoom raws li qhov ua tau los ntawm kev tshaj tawm. Qhov no suav nrog cov hauv paus ntsiab lus ua haujlwm tom qab cov khoom lag luam, kev tsim kho cov duab ntawm lub npe, thiab sim kho qhov kev xav yuam kev lossis tsis tseeb txog cov khoom. Ntawm no, cov ntaub ntawv tau nthuav tawm hauv lub teeb kom ua kom nws zoo nkauj thiab palatable es tsis ua rau nws dull thiab dreary zoo li kev qhia. Cov ntaub ntawv tshaj tawm tau pom los pab tsim kev paub txog cov khoom lag luam thiab tseem qiv kev ntseeg siab rau nws ntawm qhov muag ntawm pej xeem.
Qee lub sij hawm, muaj lus xaiv txog ib yam khoom uas tuaj yeem ua phem rau nws qhov muag. Lub tuam txhab tawm los nrog kev tshaj tawm nrog cov ntaub ntawv tag nrho sim los tawm tsam qhov kev tshaj tawm ua pov thawj tias nws yog qhov kev xav tsis tseeb txog cov khoom.
Muaj kev tshaj tawm los ntawm tsoomfwv ceeb toom rau pej xeem txog kev phom sij ntawm kev haus luam yeeb thiab haus cawv. Cov no yog cov piv txwv ntawm kev tshaj tawm xov xwm
Txoj kev tshaj tawm
Kev yaum kev tshaj tawm, raws li lub npe qhia, ntxiv cov ntsiab lus ntawm kev yaum kom tsis txhob muab cov ntaub ntawv hais txog cov khoom. Ib qho piv txwv zoo meej yog kev tshaj tawm txog cov khoom lag luam uas qhia tau hais tias tus neeg muaj koob npe siv cov khoom ntawd. Hauv qhov no, qhov kev thov ntawm cov neeg ua koob tsheej xav tias qhov tseem ceeb ntau dua li cov khoom nws tus kheej thiab qhov zoo ntawm cov khoom tau dhau los ua qhov thib ob rau kev ntxias ntawm kev siv tib yam khoom uas siv los ntawm ib tus mlom lossis tus neeg nto moo. Sib piv qhov zoo ntawm cov khoom nrog cov khoom zoo sib xws ua los ntawm lwm lub tuam txhab yog lwm hom kev tshaj tawm uas ntxias ntau tus neeg siv khoom.
In luv:
Sib txawv ntawm Cov Lus Qhia thiab Kev Tshaj Tawm Tshaj Tawm
Kev tshaj tawm xov xwm tsom mus rau qhov tseem ceeb ntawm cov khoom lag luam zoo thiab sim tshaj tawm cov ntaub ntawv ntau li ntau tau txog cov khoom thaum kev tshaj tawm kev ntxias ua qhov no rau ib qho tab sis ntxiv cov ntsiab lus ntawm kev yaum uas nyuaj rau cov neeg siv khoom..
