Tus nqi ntawm Cov Neeg Siv Khoom Tshiab vs Cov Neeg Siv Khoom
Cov neeg siv khoom tuav thiab tau txais yog ob qho tseem ceeb ntawm kev lag luam kev sib raug zoo uas tsom mus rau kev sib raug zoo nrog cov neeg siv khoom mus ntev es tsis yog tsom rau lub hom phiaj luv luv. Qhov sib txawv tseem ceeb ntawm tus nqi ntawm cov neeg siv khoom tshiab thiab khaws cov neeg siv khoom yog tus nqi ntawm cov neeg siv khoom tshiab yog tus nqi tshwm sim kom tau txais cov neeg siv khoom tshiab los ntawm kev lag luam cov tswv yim xws li kev tshaj tawm thaum tus nqi khaws cov neeg siv khoom yog tus nqi tshwm sim los ntawm cov tuam txhab kom ntseeg tau tias cov neeg siv khoom. txuas ntxiv mus yuav cov khoom lag luam hauv lub sijhawm ntev los ntawm kev tiv thaiv lawv tiv thaiv kev sib tw. Kev txais, nrog rau kev tuav cov neeg siv khoom yog qhov tseem ceeb thiab ob txoj hauv kev muaj lawv tus kheej cov nqi thiab cov txiaj ntsig.
Tus nqi ntawm cov neeg siv khoom tshiab yog dab tsi?
Tus nqi ntawm tus neeg siv khoom tshiab yog tus nqi uas tau tshwm sim kom tau txais cov neeg siv khoom tshiab los ntawm cov tswv yim lag luam xws li kev tshaj tawm. Cov no yog cov neeg siv khoom uas tsis tau siv lub tuam txhab cov khoom ua ntej; yog li yuav tsum tau siv zog ntxiv los txhawb kom lawv mus yuav tuam txhab cov khoom.
E.g. Kev tshawb fawb tau pom tias nws yog 5 mus rau 6 npaug kim dua kom tau txais cov neeg siv khoom tshiab dua li khaws cov neeg siv khoom uas twb muaj lawm.
Nws nyuaj heev thiab raug nqi kom tau cov neeg siv khoom hauv kev lag luam sib tw uas muaj ntau lub npe. Hauv cov kev lag luam zoo li no, txhua lub tuam txhab tab tom sim kom tau txais cov neeg siv khoom tshiab thiab yuav koom nrog kev sib tw tshaj tawm thiab txo nqi.
Kev lag luam yog daim ntawv tseem ceeb ntawm kev tau txais cov neeg siv khoom; cov lag luam tuaj yeem siv ntau yam kev lag luam xws li kev lag luam ncaj qha thiab kev lag luam xov tooj. Viral marketing (kev lag luam lub tswv yim uas cov neeg siv khoom tau txhawb kom qhia cov ntaub ntawv hais txog lub tuam txhab cov khoom lossis cov kev pabcuam hauv Is Taws Nem) tau nce kev muaj koob npe nyob rau lub sijhawm tsis ntev los no.
Daim duab 01: Kev lag luam pab kev lag luam kom nyiam cov neeg siv khoom tshiab
Yuav suav tus nqi kom tau txais cov neeg siv khoom (CAC) lub tuam txhab yuav tsum faib tag nrho cov nqi muag khoom thiab kev lag luam hauv ib lub sijhawm, suav nrog cov nyiaj hli thiab lwm cov nuj nqis cuam tshuam los ntawm cov neeg siv khoom tau txais hauv lub sijhawm tshwj xeeb.
Tus nqi ntawm Cov Neeg Siv Khoom yog dab tsi?
Tus nqi khaws cov neeg siv khoom yog tus nqi tsim los ntawm tuam txhab lag luam kom ntseeg tau tias cov neeg siv khoom txuas ntxiv mus yuav cov khoom lag luam hauv lub sijhawm ntev los ntawm kev tiv thaiv lawv tawm tsam kev sib tw. Hauv qab no yog qee tus nqi tseem ceeb ntawm kev khaws cov neeg siv khoom.
Kev Pabcuam Cov Neeg Siv Khoom Zoo
Kev pabcuam cov neeg siv khoom zoo tseem yog qhov tseem ceeb tshaj plaws hauv kev khaws cov neeg siv khoom thiab qhov no suav nrog ib qho ntawm cov neeg txhawb nqa tseem ceeb rau cov nqi. Ib feem tseem ceeb ntawm qhov no yuav yog muab kev pabcuam tomqab muag.
E.g. tus neeg siv khoom nruab nrab cuam tshuam nrog cov neeg siv khoom 65 zaug hauv ib xyoos,
Kev Ua Siab Zoo
Yuav kom ntseeg tau tias cov neeg siv khoom nyob nrog lub tuam txhab nyob rau lub sijhawm ntev, nws yog qhov tseem ceeb uas yuav tsum koom nrog lawv hauv kev ntxias kom muaj kev ncaj ncees. Ntev npaum li tus neeg siv khoom nyob nrog lub tuam txhab, cov txiaj ntsig ntau dua lawv yuav xav tau ntawm kev txo nqi thiab lwm yam kev pab cuam rau kev ncaj ncees.
Txoj haujlwm tseem ceeb
Rau qee lub tuam txhab, cov neeg ua haujlwm tseem ceeb ua lub luag haujlwm tseem ceeb hauv kev khaws cov neeg siv khoom, yog li yog lub tuam txhab xav khaws cov neeg siv khoom, lawv yuav tsum xyuas kom meej tias lawv cov neeg ua haujlwm tseem ceeb tau mob siab rau thiab txaus siab koom nrog kev lag luam mus ntev. Qhov no yuav raug nqi vim tias cov neeg ua haujlwm tseem ceeb muaj lub zog sib tham ntau dua.
Kev hloov pauv ntawm cov neeg siv khoom uas raug hu ua 'cov neeg siv khoom churn' feem ntau ua rau cov nqi tsis ncaj rau cov tuam txhab thiab. Yog tias cov neeg siv khoom uas twb muaj lawm tawm mus, kev lag luam feem ntawm lub tuam txhab yuav txo qis heev. Qhov no txhais tau hais tias cov neeg siv khoom pib yuav cov khoom sib tw thiab lub sijhawm yuav ua siab ncaj rau lawv.
E.g. Kev tshawb fawb qhia tias ib zaug ib tus neeg siv khoom tawm mus, 4 tawm ntawm 5 yuav tsis rov qab los, thiab txawm tias lawv ua, 59% hais tias lawv yuav tsis ncaj ncees.
Qhov txawv ntawm Tus Nqi Ntawm Cov Neeg Siv Khoom Tshiab thiab Cov Neeg Siv Khoom Siv Tau Li Cas?
Tus nqi ntawm Cov Neeg Siv Khoom Tshiab vs Cov Neeg Siv Khoom |
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| Tus nqi ntawm cov neeg siv khoom tshiab yog tus nqi tshwm sim kom tau txais cov neeg siv khoom tshiab los ntawm cov tswv yim lag luam xws li kev tshaj tawm. | Tus nqi khaws cov neeg siv khoom yog tus nqi tsim los ntawm cov tuam txhab kom ntseeg tau tias cov neeg siv khoom txuas ntxiv mus yuav cov khoom lag luam hauv lub sijhawm ntev los ntawm kev tiv thaiv lawv tawm tsam kev sib tw. |
| Tus nqi koom nrog | |
| Kev tshaj tawm yog tus nqi tseem ceeb rau kev tau txais cov neeg siv khoom. | Cov tuam txhab yuav tsum tau them tus nqi raws li kev pabcuam cov neeg siv khoom, cov phiaj xwm kev ncaj ncees thiab kev siv zog los tuav cov neeg ua haujlwm tseem ceeb txhawm rau khaws cov neeg siv khoom. |
| Nws yog 5 mus rau 6 npaug kim dua kom tau txais cov neeg siv khoom tshiab dua li khaws cov neeg siv khoom uas twb muaj lawm. | Lub lag luam nruab nrab poob ib ncig ntawm 20% ntawm nws cov neeg siv khoom txhua xyoo los ntawm kev ua tsis tau lawv los ntawm kev sib raug zoo ntawm cov neeg siv khoom. |
Summary - Tus Nqi ntawm Cov Neeg Siv Khoom Tshiab vs Tus Neeg Siv Khoom
Qhov txawv ntawm tus nqi ntawm cov neeg siv khoom tshiab thiab khaws cov neeg siv khoom yog nyob ntawm seb cov nqi kawm puas tau siv rau kev tau txais cov neeg siv khoom lossis khaws cov neeg siv khoom. Tau txais cov neeg siv khoom tshiab yog qhov tseem ceeb dua li khaws cov neeg siv khoom uas twb muaj lawm; yog li kev lag luam yuav tsum tau sim ua kom muaj kev sib raug zoo nrog cov neeg siv khoom uas twb muaj lawm. Tsis tas li ntawd, cov neeg siv khoom txaus siab yuav pom zoo rau lub tuam txhab lub npe rau lwm cov neeg siv khoom muaj peev xwm los ntawm cov lus zoo ntawm lub qhov ncauj. Yog li, yog tias lub tuam txhab muab kev pabcuam zoo tshaj plaws rau cov neeg siv khoom uas twb muaj lawm, muaj peev xwm uas lawv yuav tau txais txiaj ntsig nrog cov tshiab yam tsis muaj kev lag luam ntxiv. Ntawm qhov tod tes, yog tias lub tuam txhab xav nthuav dav rau kev lag luam tshiab, kom tau txais cov neeg siv khoom tshiab yuav yog ib qho tseem ceeb ntawm kev lag luam zoo.
