Digital Marketing vs Traditional Marketing
Qhov txawv ntawm kev lag luam digital thiab kev lag luam ib txwm muaj yog cov txiaj ntsig ntawm kev siv thev naus laus zis thiab kev paub dhau los ntawm tib neeg haiv neeg. Kev lag luam hauv qhov dav dav uas piav qhia txhua yam haujlwm los ntawm kev xav tau kev txheeb xyuas txog kev txhawb nqa tom qab kev yuav khoom. Txawm hais tias lub tswv yim ntawm kev lag luam tseem zoo ib yam hauv ob nqe lus, kev lag luam sib xyaw lossis 4 P's (Cov Khoom Muag, Qhov Chaw, Nqe, thiab Tshaj Tawm) ua qhov sib txawv. Ob leeg tau teeb tsa kom ua tiav tib lub hom phiaj ntawm kev ncav cuag cov neeg siv khoom, tsim cov cim npe, thiab nkag mus rau hauv kev lag luam. Muaj kev ntseeg ruaj khov nrog cov pov thawj tseeb tias kev lag luam digital yog overpowering ib txwm ua lag luam. Txawm li cas los xij, ob lub tswv yim yuav tsum tau ua kom ruaj khov kom ua tiav, thiab lub tuam txhab yuav tsum nrhiav qhov tseeb qhov sib npaug ntawm ob.
Digital Marketing yog dab tsi?
Digital obviously hais txog thev naus laus zis. Yog li, kev lag luam ntawm cov khoom lossis cov kev pabcuam siv cov txuj ci thev naus laus zis kom ncav cuag cov neeg siv khoom yog hu ua kev lag luam digital. Kev tshaj tawm cov npe yog qhov kev txhawj xeeb tseem ceeb hauv kev lag luam digital. Kev lag luam digital tsis tu ncua hloov zuj zus nrog kev hloov kho thev naus laus zis. Piv txwv ntawm kev lag luam digital suav nrog cov vev xaib, kev tshaj tawm e-mail, banner advertisements, online social media videos, thiab blogs.
Digital marketing yog ib hom kev tshaj tawm hauv kev lag luam. Nws coj cov neeg siv khoom mus rau tus muag khoom, lossis nws pab cov neeg siv khoom nrhiav tus muag khoom. Cov koom haum tso lawv cov kev tshaj tawm lossis cov lus hauv online / digital media rau cov neeg siv khoom saib. Nws yuav yog nyob rau hauv cov ntaub ntawv ntawm kev tshawb fawb hauv internet, kev tshawb fawb cav optimization, social network nplooj ntawv, los yog blogs. Qhov ntau tus neeg siv khoom pom thiab paub txog nws, lawv yuav nco ntsoov ntau thiab koom nrog cov khoom lossis kev pabcuam txhawb nqa.
Digital marketing muaj cov txiaj ntsig zoo hauv nws. Ua ntej nws cov txiaj ntsig tuaj yeem ntsuas tau yooj yim xws li tus naj npawb ntawm cov neeg tuaj saib. Nws tuaj yeem ncav cuag cov neeg tuaj saib thoob ntiaj teb ntawm tus nqi tsawg. Nws tuaj yeem kho raws li cov neeg siv khoom xav tau thiab whims. Thaum kawg, kev lag luam digital yog hom kev lag luam sib tham sib tham uas cov neeg siv khoom nug thiab cov lus pom zoo tuaj yeem tau txais thiab tus neeg muag khoom tuaj yeem teb tau tib lub sijhawm.
Kev Lag Luam Kev Lag Luam yog dab tsi?
Kev lag luam ib txwm hais txog cov qauv kev txhawb nqa classic uas siv cov cuab yeej siv tsawg lossis tsis muaj. Cov channel uas siv tau muaj pov thawj pom tseeb txuas rau nws hauv feem ntau. Piv txwv ntawm kev lag luam ib txwm muaj yog luam tawm cov ntawv tshaj tawm hauv cov ntawv xov xwm, cov ntawv xov xwm, daim npav lag luam, cov ntawv luam tawm, daim ntawv tshaj tawm, daim ntawv qhia, xov tooj cua, thiab kev tshaj tawm hauv TV.
Raws li kev lag luam ib txwm muaj keeb kwm ntev txuas nrog nws, nws paub zoo nrog cov neeg siv khoom. Niaj hnub no ib yam nkaus, cov neeg feem coob muaj tus cwj pwm saib cov ntawv xov xwm tshaj tawm thiab cov ntawv tshaj tawm. Kev lag luam ib txwm muaj qhov txwv cov neeg tuaj saib thiab nws cov nqi kuj tseem siab dua li kev lag luam digital. Kev nkag mus rau qib lossis cov neeg siv khoom tsis tuaj yeem ntsuas tau yooj yim nrog kev lag luam ib txwm muaj. Qhov teeb meem loj tshaj plaws ntawm kev lag luam ib txwm yog, nws tsis yog kev sib txuas lus ob txoj kev. Tsuas yog cov lus muag tau kis tau thaum cov neeg siv khoom tawm tswv yim tsawg dua.
Duab los ntawm LG Ciam Teb Wireless LED TV Kev Lag Luam
Digital Marketing thiab Traditional Marketing yog dab tsi?
Tib neeg ntau lub xov tooj thiab tau txais lawv tus kheej kom ua raws li lub ntiaj teb digital. Cov ntawv xov xwm thiab cov ntawv xov xwm kuj tau dhau los ua digital. Yog li, kev lag luam ib txwm muaj raug cuam tshuam los ntawm kev lag luam digital. Tab sis, tseem kev lag luam ib txwm muaj muaj peev xwm yog tias koj tsom mus rau pawg neeg tuaj saib hauv zos thiab tib neeg kev ntseeg siab rau nws ntau dua. Txawm li cas los xij, nws yog ib qho tseem ceeb rau lub tuam txhab kom pom qhov sib npaug ntawm ob qho no thaum npaj lawv cov phiaj xwm kev lag luam.
Kev txhais ntawm Kev Lag Luam Digital thiab Kev Lag Luam Kev Lag Luam:
• Kev lag luam ib txwm yog hom kev txhawb nqa classical uas siv cov thev naus laus zis tsawg lossis tsis muaj.
• Kev lag luam digital yog kev lag luam ntawm cov khoom lossis kev pabcuam siv cov txuj ci thev naus laus zis kom ncav cuag cov neeg siv khoom.
Tus nqi:
• Cov nqi lag luam ib txwm muaj siab dua li kev lag luam digital. Cov kev siv xws li TV, xov tooj cua lossis cov ntawv tshaj tawm yuav tsum tau nqis peev ntau.
• Sib npaug, cov nqi lag luam digital tsawg dua li kev lag luam ib txwm muaj. Qee lub sij hawm nws tuaj yeem pub dawb thiab.
Cov kev pab:
• Hauv kev lag luam ib txwm muaj, kev tshaj tawm tau luam tawm hauv cov ntawv xov xwm lossis cov ntawv xov xwm. Qhov kev pab cuam yog txwv rau cov neeg tuaj saib uas nyeem cov ntaub ntawv luam tawm. Tsis tas li ntawd, qhov cuam tshuam ntawm kev tshaj tawm yog ib ntus, qhov twg nws tsis nco qab. Piv txwv li, tom qab nyeem ntawv xov xwm lossis ntawv xov xwm nws raug muab pov tseg rau hnub tom qab.
• Kev them nyiaj rau kev lag luam digital tuaj yeem ua tau ruaj khov. Piv txwv li, kev tshaj tawm facebook yuav nyob mus ib txhis thiab tuaj yeem rov qab los ntawm cov neeg siv khoom txhua lub sijhawm.
Saib:
• Qhov tshwm sim ntawm kev lag luam ib txwm yog qhov nyuaj los ntsuas xws li tus neeg siv khoom tus cwj pwm ntawm nws lossis tus naj npawb ntawm cov neeg nws mus txog.
• Nrog kev lag luam digital, cov txiaj ntsig tuaj yeem ntsuas tau yooj yim nrog cov cuab yeej software cuam tshuam. Piv txwv li, e-mail kev lag luam software tuaj yeem sau cov naj npawb ntawm cov lus xa thiab cov lus pom. Tsis tas li ntawd, cov software zoo sib xws tuaj yeem taug qab qhov muag uas tau tshwm sim los ntawm kev tshaj tawm digital.
Sijhawm:
• Nrog kev lag luam ib txwm muaj, cov lus npaj rau cov neeg siv khoom tsis tuaj yeem xa mus rau cov neeg siv khoom tam sim ntawd. Nws yuav tsum tau sij hawm los luam tawm lossis muab tso rau. Yog li, nws tsis yog hom kev sib txuas lus tam sim no.
• Cov lus tuaj yeem nthuav tawm hauv lub sijhawm tiag tiag rau cov neeg siv khoom nrog kev lag luam digital. Nws yog instant.
Kev lag luam ib txwm thiab cov hom phiaj kev lag luam digital zoo ib yam. Tab sis, txoj hauv kev kom nkag mus rau lub hom phiaj yog txawv. Cov kev sib txawv no tau qhia saum toj no.
