Qhov sib txawv tseem ceeb ntawm tus nqi lus pom zoo thiab kev tshaj tawm kev lag luam yog qhov kev pom zoo ntawm tus nqi txiav txim siab qhov tseeb vim li cas cov neeg siv khoom yuav tsum yuav cov khoom lossis kev pabcuam, qhov kev tshaj tawm kev lag luam suav tias yog cov khoom pub dawb lossis kev pabcuam rau tus nqi pauv nrog cov neeg siv khoom los txhawb lawv cov khoom los yog kev pab.
Ob qho tib si muaj txiaj ntsig thiab kev tshaj tawm kev lag luam yog cov ntsiab lus tseem ceeb hauv kev lag luam. Cov no yog cov kev tshaj tawm uas pab txhawb kev lag luam.
Tus nqi Proposition yog dab tsi?
Tus nqi lus pom zoo hais txog cov yam ntxwv ntawm lub tuam txhab pom zoo xa rau cov neeg siv khoom thiab piav qhia vim li cas cov neeg siv khoom yuav tsum yuav cov khoom lossis kev pabcuam ntawd. Qee qhov xwm txheej, tus nqi lus pom zoo yog ib qho kev tshaj tawm tias lub tuam txhab lossis lub npe sawv cev rau, rau lub hom phiaj twg nws ua haujlwm thiab thaum kawg vim li cas nws tsim nyog rau lawv txoj kev lag luam.
Nyob rau hauv luv luv, tus nqi lus pom zoo qhia tias vim li cas cov neeg siv khoom yuav tsum yuav ib yam khoom lossis kev pabcuam. Tsis tas li ntawd, qhov no tuaj yeem suav tias yog kev cog lus los ntawm ib lub koom haum rau cov neeg siv khoom lossis kev lag luam. Cov lus pom zoo ntawm tus nqi yuav tsum tau piav qhia meej tias cov khoom lag luam ua tiav li cas, sib txuas lus tshwj xeeb ntawm nws cov txiaj ntsig ntxiv, thiab qhia qhov laj thawj vim li cas nws zoo dua li cov khoom zoo sib xws hauv khw. Cov lus pom zoo tshaj plaws yog rau-tus-taw tes thiab thov rau tus neeg siv khoom qhov kev txiav txim siab zoo tshaj plaws tsav tsheb.
Cov tuam txhab tshaj tawm lawv cov lus pom zoo rau ntau txoj hauv kev. Piv txwv li, cov tuam txhab luam tawm cov yam ntxwv tshwj xeeb ntawm cov khoom lossis kev pabcuam, qhia txog cov neeg siv khoom. Txoj hauv kev zoo tshaj plaws los nthuav qhia tus nqi lus pom zoo yog nyob rau hauv ib kab lus, nco qab lossis, txawm tias tagline los nyiam cov neeg siv khoom.
Txoj Kev Ntsuas Tus Nqi
- Vim Ntawv Pov Thawj hais txog qhov laj thawj zoo tshaj plaws rau kev xaiv ib yam khoom lossis kev pabcuam.
- Txoj kev sib txuas lus zoo tshaj plaws ntawm qhov kev pom zoo rau cov neeg siv khoom yog ncaj qha los ntawm lub tuam txhab lub vev xaib lossis lwm qhov kev lag luam, tshaj tawm channel.
- Cov lus pom zoo tuaj yeem ua raws cov qauv sib txawv, tsuav yog lawv "ntawm hom" thiab tshwj xeeb thiab tshwj xeeb rau lub tuam txhab hauv nqe lus nug.
Kev Lag Luam Kev Lag Luam yog dab tsi?
Kev tshaj tawm kev lag luam yog cov khoom lag luam dawb lossis kev pabcuam los txhawb kev lag luam. Qhov kev thov yuav nyob ntawm qhov khoom tshwj xeeb uas koj muag. Piv txwv li, qee lub khw muag khaub ncaws muab daim npav ua tswv cuab pub dawb los ntawm cov neeg siv khoom tau txais kev txo nqi txhua zaus nws yuav khoom los ntawm lub khw. Tsis tas li ntawd, tus neeg siv khoom raug lees paub tias yog "cov neeg siv khoom ncaj ncees". Txawm li cas los xij, muaj ntau yam kev tshaj tawm kev lag luam. Daim coupon, khoom plig vouchers, ebooks, luv nqi, checklists, qhia, thiab apps yog ib co ntawm cov kev lag luam muaj.
Hauv qee qhov xwm txheej, kev tshaj tawm kev lag luam yog siv los sau cov ntaub ntawv hais txog tib neeg. Yog li ntawd, tib neeg tau ceev faj thiab tiv thaiv kom muab lawv cov ntaub ntawv ntiag tug. Txawm li cas los xij, cov tuam txhab nyiam muab tus nqi ntxiv rau qhov lawv muag, thiab qhov no yuav ntxias cov neeg siv khoom kom sau ib daim ntawv lossis muab cov ntaub ntawv. Cov ntaub ntawv xav tau rau kev tshawb fawb txog kev lag luam. Ua ntej tsim cov kev lag luam tsim nyog, cov tuam txhab yuav tsum txheeb xyuas cov neeg tuaj saib lub hom phiaj.
Dab tsi yog qhov zoo sib xws ntawm Tus Nqi Them Nqi thiab Kev Muag Khoom?
- Ob qho tib si muaj txiaj ntsig thiab kev tshaj tawm kev lag luam pab txhim kho kev lag luam thiab yog txoj hauv kev tshaj tawm.
- Cov tswv yim no cuam tshuam rau kev sib raug zoo ntawm cov neeg siv khoom.
Dab tsi yog qhov txawv ntawm Tus Nqi Them Nqi thiab Kev Muag Khoom?
Qhov sib txawv tseem ceeb ntawm qhov kev pom zoo ntawm tus nqi thiab kev lag luam kev lag luam yog qhov kev pom zoo hais txog qhov laj thawj vim li cas tus neeg siv khoom yuav tsum yuav cov khoom, qhov kev tshaj tawm kev lag luam txhawb nqa hom lossis khoom rau cov neeg siv khoom. Feem ntau, tus nqi lus pom zoo qhia qhov laj thawj vim li cas cov khoom lossis kev pabcuam no yuav tsum tau yuav. Txawm li cas los xij, kev tshaj tawm kev lag luam tsis cuam tshuam txog kev yuav khoom, tab sis nws txhawb nqa lub hom phiaj los txhim kho kev lag luam.
Ntxiv mus, lub tuam txhab tsis siv nyiaj los tshaj tawm cov lus pom zoo thaum, hauv kev tshaj tawm kev lag luam, tuam txhab lag luam yuav tsum siv nyiaj ntau ntawm kev nce qib. Tsis tas li ntawd, lwm qhov sib txawv ntawm qhov kev pom zoo ntawm tus nqi thiab kev tshaj tawm kev lag luam yog qhov kev tshaj tawm kev lag luam tau ua tom qab txheeb xyuas cov neeg tuaj saib lub hom phiaj, thaum tus nqi tawm tswv yim yog ua los txheeb xyuas cov neeg tuaj saib lub hom phiaj. Tsis tas li ntawd, qhov kev pom zoo muaj txiaj ntsig pab qhia lub hom phiaj rau tib neeg thaum kev tshaj tawm kev lag luam pab txhawb lub hom.
Summary – Tus nqi proposition vs Kev Lag Luam
Qhov sib txawv tseem ceeb ntawm qhov kev pom zoo ntawm tus nqi thiab kev lag luam yog qhov kev pom zoo xav txog qhov laj thawj vim li cas tus neeg siv khoom yuav tsum yuav cov khoom lossis kev pabcuam, thaum kev tshaj tawm kev lag luam suav tias yog cov khoom pub dawb lossis kev pabcuam rau tus nqi pauv nrog cov neeg siv khoom los txhawb lawv. khoom lossis kev pabcuam.
