Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev sib raug zoo yog kev lag luam kev lag luam yog hais txog kev muag khoom luv luv, qhov kev lag luam kev sib raug zoo yog hais txog kev sib raug zoo rau cov neeg siv khoom ntev nrog kev lag luam.
Kev lag luam thiab kev sib raug zoo kev lag luam yog ob lub tswv yim nrov ntawm kev lag luam hauv ntiaj teb kev lag luam niaj hnub no. Txawm hais tias cov tswv yim sib haum rau ob qho kev lag luam no txawv, lawv lub hom phiaj kawg yog txhawm rau txhim kho kev ua lag luam.
Kev lag luam kev lag luam yog dab tsi?
Kev lag luam kev lag luam yog hais txog kev lag luam zoo uas tsom mus rau qhov muag (POS) kev lag luam. Txij li thaum lub tswv yim no tsom rau kev muag khoom sai, nws lub hom phiaj tseem ceeb yog ua kom muaj kev muag khoom zoo tshaj plaws los ntawm kev nce ntim ntawm tus neeg muag khoom. Txawm li cas los xij, lub tswv yim kev lag luam no tsis muaj kev txaus siab los tsim kev sib raug zoo nrog tus neeg yuav khoom.
Kev lag luam kev lag luam yog raws li plaub yam kev lag luam, hu ua 4Ps.
4Ps of Marketing
khoom
Thawj P yog Cov Khoom Muag, uas suav nrog tsim cov khoom lag luam kom txaus siab rau cov neeg siv khoom xav tau thiab kev cia siab. Piv txwv li, muag cov hmoov ntxhua khaub ncaws uas zoo dua li cov hmoov ntxhua khaub ncaws uas twb muaj lawm hauv kev lag luam.
Price
Nqe yog txhua yam hais txog kev muab tus nqi txaus nyiam thiab tsim nyog los ntxias cov neeg siv khoom. Piv txwv li, tus nqi tsim nyog tshaj li lwm cov khoom sib tw hauv kev ua lag luam lossis muab kev txhawb siab rau cov khoom los txhawb kev muag khoom.
Puas
Qhov no yog txhua yam hais txog kev tso cov khoom lag luam uas cov neeg yuav khoom tuaj yeem pom cov khoom yooj yim, tsis txhob cia cov neeg siv khoom tshawb nrhiav cov khoom. Piv txwv li, muag tshuaj ntxhua khaub ncaws hauv khw muag khoom noj, khw muag khoom noj khoom haus thiab cov khw muag khoom hauv zos.
Promotion
Kev tshaj tawm feem ntau suav nrog kev yaum cov neeg siv khoom kom yuav cov khoom tam sim. Piv txwv li, khw muag khoom nce qib thiab daim coupon hauv online kom nyiam cov neeg yuav khoom kom yuav cov khoom sai li sai tau.
Kev Sib Raug Zoo yog dab tsi?
Kev sib raug zoo kev lag luam yog ib feem ntawm kev tswj hwm kev sib raug zoo ntawm cov neeg siv khoom uas tsom mus rau cov neeg siv khoom ncaj ncees thiab kev koom tes ntev rau cov neeg siv khoom. Lub hom phiaj tseem ceeb ntawm kev lag luam kev sib raug zoo yog tsim kom muaj kev sib raug zoo ntawm cov neeg siv khoom thiab cov khoom lag luam lossis cov khoom lag luam, uas yuav ua rau muaj kev vam meej ntawm kev lag luam mus tas li. Qhov tseem ceeb tshaj plaws, kev lag luam kev sib raug zoo tsis muaj kev txaus siab rau kev muag khoom luv luv.
Tam sim no, cov lag luam tau pom tias kev tau txais cov neeg siv khoom tshiab yeej ib txwm raug nqi thiab nyuaj. Yog li ntawd, kev sib raug zoo kev lag luam pab khaws cov neeg siv khoom mus sij hawm ntev. Yog li ntawd, cov neeg siv khoom tsim kev ntseeg siab thiab loy alty nrog lub hom. Tsis tas li ntawd, kev lag luam kev sib raug zoo siv cov tswv yim los txhawb cov neeg siv khoom zoo dua. Kev sib txuas lus ob txoj hauv kev ntawm cov neeg yuav khoom thiab cov lag luam tseem ceeb heev los tsim kev sib raug zoo. Internet, social media, nrog rau cov lus ntawm qhov ncauj thiab lus tim khawv los ntawm cov neeg siv khoom uas twb muaj lawm, tuaj yeem pab txhawb kev lag luam thiab tsim kev sib raug zoo.
Dab tsi yog qhov zoo sib xws ntawm Kev Lag Luam Kev Lag Luam thiab Kev Lag Luam Kev Sib Raug Zoo?
- Kev lag luam thiab kev sib raug zoo lag luam tsuas yog ob txoj hauv kev lag luam.
- Txawm hais tias cov tswv yim ua raws rau ob lub ntsiab lus sib txawv, lawv lub hom phiaj kawg yog txhawm rau txhim kho kev lag luam.
Qhov txawv ntawm Kev Lag Luam Kev Lag Luam thiab Kev Sib Raug Zoo Kev Lag Luam yog dab tsi?
Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev sib raug zoo yog kev lag luam kev lag luam tsom mus rau kev ua tau zoo thiab muaj peev xwm ntawm kev muag khoom, thaum kev sib raug zoo kev lag luam tsom mus rau kev sib raug zoo nrog cov neeg siv khoom ntev. Thaum kev lag luam kev lag luam yog lub tswv yim luv luv, kev lag luam kev sib raug zoo yog lub sijhawm ntev.
Cov tswv yim zoo li kev tshaj tawm thiab kev tshaj tawm yog siv hauv kev lag luam ib txwm muaj, thaum kev lag luam kev sib raug zoo yog tsom rau kev txhim kho thiab tsim kev sib txuas mus tas li nrog nws cov neeg siv khoom. Raws li cov kws tshaj lij kev lag luam, kev sib raug zoo kev lag luam tuaj yeem ntes tau qhov kev sib tw kom zoo dua li kev lag luam kev lag luam. Lwm qhov sib txawv ntawm kev lag luam kev lag luam thiab kev lag luam kev sib raug zoo yog tias kev lag luam kev lag luam tsis tsom rau cov neeg siv khoom ncaj ncees thiab rov ua dua ntawm tib tus neeg siv khoom thaum kev sib raug zoo lag luam ua. Tsis tas li ntawd, kev sib raug zoo kev lag luam nruj me ntsis ntseeg tias cov neeg siv khoom ncaj ncees muaj txiaj ntsig zoo rau kev lag luam dua li nyiam cov neeg siv khoom tshiab, qhov kev lag luam kev lag luam tsuas yog tsom mus rau kev muag khoom.
Cov infographic hauv qab no qhia txog qhov sib txawv ntawm kev lag luam kev lag luam thiab kev lag luam kev sib raug zoo.
Summary – Transactional Marketing vs Relationship Marketing
Kev lag luam thiab kev sib raug zoo lag luam tsuas yog ob txoj hauv kev lag luam. Qhov sib txawv tseem ceeb ntawm kev lag luam kev lag luam thiab kev lag luam kev sib raug zoo yog tias kev lag luam kev lag luam tsom mus rau lub sij hawm luv luv ntawm kev muag khoom, thaum kev lag luam kev sib raug zoo tsom mus rau cov neeg siv khoom txuas mus ntev nrog kev lag luam.
