Qhov Sib txawv ntawm Psychographic thiab Cwj Pwm Segmentation

Cov txheej txheem:

Qhov Sib txawv ntawm Psychographic thiab Cwj Pwm Segmentation
Qhov Sib txawv ntawm Psychographic thiab Cwj Pwm Segmentation

Video: Qhov Sib txawv ntawm Psychographic thiab Cwj Pwm Segmentation

Video: Qhov Sib txawv ntawm Psychographic thiab Cwj Pwm Segmentation
Video: Saib Mis paub Poj niam (hluas nkauj) tus yam ntxwv lub siab 2024, Kaum ib hlis
Anonim

Qhov sib txawv tseem ceeb ntawm kev puas siab puas ntsws thiab kev coj tus cwj pwm yog qhov kev puas siab puas ntsws tsom rau cov neeg siv khoom tus cwj pwm, qhov tseem ceeb thiab tus cwj pwm, qhov kev coj tus cwj pwm yog tsom rau cov dej num ntawm tus neeg siv khoom.

Kev lag luam segmentation yog ib qho tseem ceeb ntawm txoj kev lag luam. Txhawm rau txhais cov neeg tuaj saib lub hom phiaj, cov neeg lag luam ua lag luam segmentation. Demographic, psychographic, kev coj cwj pwm thiab geographic segmentation yog plaub yam ntawm kev ua lag luam segmentation. Feem ntau, peb siv cov pej xeem sib txawv raws li hnub nyoog, nyiaj tau los, kev kawm, poj niam txiv neej thiab thaj chaw hloov pauv raws li lub teb chaws, nroog, xeev, zej zog. Peb kuj siv cov kev hloov pauv puas siab ntsws xws li kev ua neej, kev coj cwj pwm, kev ntseeg thiab kev coj tus cwj pwm xws li kev siv, kev ncaj ncees, qee zaus, cov txiaj ntsig.

Psychographic Segmentation yog dab tsi?

Psychographic segmentation yog hais txog kev faib khoom lag luam raws li tus neeg siv khoom tus cwj pwm, qhov tseem ceeb, tus cwj pwm, kev nyiam, thiab kev ua neej. Tsis tas li ntawd, kev txheeb xyuas kev puas siab puas ntsws segmentation yuav tso cai rau cov lag luam tsim thiab ua lag luam lawv cov khoom raws li qhov xav tau thiab kev cia siab ntawm cov neeg siv khoom.

Nrog kev pab ntawm kev puas siab puas ntsws segmentation, cov neeg lag luam muaj peev xwm ua tau ntau dua. Yog li ntawd, lawv yuav tuaj yeem xaiv cov channel raug, xa cov lus raug rau cov neeg siv khoom. Tsis tas li ntawd, lawv muaj peev xwm txheeb xyuas qhov tseeb muab los ua kom nthuav dav rau cov ntu tseem ceeb. Yog li ntawd, cov nyiaj tau siv ntau dua li cov lag luam muaj kev tshaj tawm zoo dua. Tsis tas li ntawd, lub koom haum ua lag luam yuav muaj kev txhim kho kev ua haujlwm hauv ntau qhov chaw.

Psychographic vs Behavioral Segmentation
Psychographic vs Behavioral Segmentation

Psychographic segmentation rhuav tshem kev lag luam raws li kev txaus siab thiab kev xav ntawm cov neeg siv khoom uas koj tuaj yeem ua lag luam cov khoom tsim nyog rau txhua ntu ntawm kev ua lag luam. Piv txwv li, qee cov neeg nyiam ib puag ncig, thaum lwm tus neeg tsis nyiam. Tsis tas li ntawd, psychographic segmentation pab tib neeg hauv kev tshaj tawm digital nrog rau, tshwj xeeb tshaj yog nyob rau hauv cov ntsiab lus xws li PPC phiaj los nqis tes thiab Facebook tshaj tawm

Txoj hauv kev rau pab pawg los ntawm Psychographic Segmentation

  • Tus cwj pwm zoo
  • Kev ua neej
  • Kev xav, cwj pwm, kev txaus siab, Kev nyiam ua haujlwm
  • Social Status
  • Degree of Loy alty
  • xov xwm

Kev coj cwj pwm yog dab tsi?

Kev coj tus cwj pwm segmentation yog tus txheej txheem ntawm kev faib tag nrho cov lag luam rau hauv cov pab pawg me me raws li kev yuav tus cwj pwm ntawm cov neeg siv khoom. Thaum cov lag luam txiav txim siab coj tus cwj pwm segmentation, lawv ntsuas cov qauv kev yuav khoom ntawm cov neeg siv khoom xws li kev siv / zaus, hom kev ntseeg siab, cov neeg siv khoom xav tau txiaj ntsig, thiab lwm yam.

Qhov zoo ntawm Kev Coj Tus Cwj Pwm

  • Txheeb xyuas cov neeg siv khoom uas muaj tus cwj pwm zoo sib xws thiab tsom lawv
  • Yooj yim dua rau kev ua raws li tus cwj pwm tsis tu ncua ntawm cov neeg siv khoom
  • Yooj yim txheeb xyuas cov neeg siv khoom loy alty thiab hom loy alty
Qhov txawv ntawm Psychographic thiab Behavioral Segmentation
Qhov txawv ntawm Psychographic thiab Behavioral Segmentation

Tus cwj pwm ntawm cov neeg siv khoom tuaj yeem cuam tshuam kev yuav khoom lossis kev pabcuam hauv ntau txoj hauv kev. Piv txwv li, tus neeg siv khoom yuav ua siab ncaj rau ib yam khoom tshwj xeeb thaum muab cov khoom lag luam tsis tu ncua. Cov tuam txhab siv Valentine hnub los tsom cov neeg siv khoom thiab lawv tus cwj pwm muag lawv cov khoom nrog tus nqi ntxiv yog piv txwv.

Kev Sib Raug Zoo Ntawm Kev Puas Siab Puas Ntsws thiab Kev Cwj Pwm yog dab tsi?

Lub tuam txhab faib lawv cov kev lag luam hauv ntau txoj hauv kev. Psychographic segmentation thiab kev coj tus cwj pwm segmentation yog qhov tseem ceeb los txheeb xyuas cov neeg siv khoom tus cwj pwm thiab kev xav ntawm cov neeg siv khoom. Txawm hais tias segmenting variables txawv, ob qho tib si ntawm lawv pab kom ncav cuag lub hom phiaj kawg. Hauv lwm lo lus, ob lub ntsiab lus tseem ceeb sib npaug.

Dab tsi yog qhov txawv ntawm Psychographic thiab Behavioral Segmentation?

Qhov sib txawv tseem ceeb ntawm kev puas siab puas ntsws thiab kev coj tus cwj pwm yog qhov kev puas siab puas ntsws tshwm sim thaum cov neeg siv khoom sib cais raws li lawv cov cwj pwm, qhov tseem ceeb, kev nyiam, kev xav, kev ua neej, thiab lwm yam, qhov kev coj cwj pwm cais cais cov neeg siv khoom raws li lawv qhov kev ua. Feem ntau, psychographic segmentation yuav coj cov ntaub ntawv coj tus cwj pwm mus rau hauv tus account, thaum kev coj tus cwj pwm feem ntau tsis suav cov ntaub ntawv psychographics rau hauv tus account.

Ntxiv mus, qhov sib txawv ntxiv ntawm kev puas siab puas ntsws thiab kev coj tus cwj pwm yog qhov Psychographic segmentation pab tsim cov khoom tshiab lossis muab tso rau hauv txoj hauv kev uas ua rau lawv txaus siab dua li cov neeg sib tw. Tsis tas li ntawd, tsim kom muaj kev nkag siab rau tus neeg yuav khoom tuaj yeem pab cov lag luam kom nkag siab tias cov neeg siv khoom pom lub hom phiaj li cas thiab tso cai rau lub hom phiaj kom tau txais txiaj ntsig zoo tshaj plaws. Ntawm qhov tsis sib xws, kev coj tus cwj pwm segmentation tsim kev nkag siab hauv cov neeg yuav khoom lub siab kom lawv ua raws li lub hom phiaj.

Qhov txawv ntawm Psychographic Segmentation thiab Behavioral Segmentation hauv Daim Ntawv Tabular
Qhov txawv ntawm Psychographic Segmentation thiab Behavioral Segmentation hauv Daim Ntawv Tabular

Summary – Psychographic vs Behavioral Segmentation

Hauv cov ntsiab lus, qhov sib txawv ntawm kev puas siab puas ntsws thiab kev coj tus cwj pwm yog qhov kev puas siab puas ntsws tshwm sim thaum cov neeg siv khoom sib cais raws li lawv tus cwj pwm, qhov tseem ceeb, kev nyiam, kev xav, kev ua neej thiab lwm yam., whereas tus cwj pwm segmentation cais cov neeg siv khoom raws li lawv cov kev ua

Pom zoo: