B2B kev lag luam sawv cev rau kev lag luam rau kev lag luam kev lag luam whereas B2C sawv cev rau kev lag luam rau cov neeg siv khoom lag luam. Qhov sib txawv tseem ceeb ntawm B2B thiab B2C Kev Lag Luam yog tias, hauv B2C kev lag luam, koj ua lag luam koj cov khoom lossis kev pabcuam ncaj qha rau cov neeg siv khoom thaum, hauv B2B kev lag luam, koj ua lag luam koj cov khoom lossis kev pabcuam rau cov tuam txhab.
Cov ntsiab lus B2B thiab B2C tau koom nrog kev coj ua ntawm kev lag luam online. Thawj kauj ruam ntawm kev lag luam yog qhov tseem ceeb tib yam, txawm tias koj tab tom ua lag luam kom xaus cov neeg siv khoom lossis rau lwm cov lag luam. Nws yog nrhiav seb tus neeg siv khoom yog leej twg thiab nws yog dab tsi uas nws yuav tsum tau hnov los ntawm koj. Nws yog los ntawm qhov ntawd koj yuav tsum siv cov kev lag luam sib txawv rau kev muag khoom zoo. Txawm hais tias muaj coob tus neeg xav tias tsis muaj qhov sib txawv ntawm B2B thiab B2C kev lag luam, qhov no yog qhov kev xav tsis raug. Cov kev txhawb nqa tom qab ob hom neeg yuav khoom nrog rau cov ntaub ntawv lawv nrhiav thaum txiav txim siab yuav khoom lossis kev pabcuam yog qhov sib txawv heev. Cov xwm txheej no cuam tshuam rau txoj hauv kev rau kev lag luam.
B2C Marketing yog dab tsi?
B2C kev lag luam sawv cev rau kev lag luam rau cov neeg siv khoom lag luam. Ntawm no, koj tuaj yeem ncaj qha muag koj cov khoom rau cov neeg siv khoom. Lub hom phiaj tseem ceeb ntawm B2C kev lag luam yog los hloov ntau npaum li qhov ua tau rau cov neeg siv khoom los ntawm kev ntxias (coupons, luv nqi, muab) lossis los ntawm kev tsim cov kev xav tau lossis kev xav rau cov khoom hauv lawv lub siab. Cov phiaj xwm email yog ib feem ntawm hom kev lag luam no; ntawm no, tus neeg siv khoom yog lured rau ntawm nplooj ntawv tsaws uas nws yuav tsum tau ua ob peb clicks kom tiav qhov kev sib pauv. Ntxiv mus, kev pabcuam zoo rau cov neeg siv khoom yog qhov yuav tsum muaj cov neeg siv khoom ncaj ncees.
Txoj Kev Ua Lag Luam B2C
- Txoj kev los ntawm cov khoom
- Cov neeg siv khoom loj heev
- txheej txheem yuav khoom sai
- Kev txiav txim siab raws li kev xav yuav
- Yuav tsum tsim kom muaj kev ntshaw rau cov neeg siv khoom
B2B Marketing yog dab tsi?
B2B kev lag luam yog kev lag luam uas koj ua lag luam koj cov khoom rau lwm lub tuam txhab. Txawm hais tias lub hom phiaj ntawm no yog tib yam li hauv B2C, nws yog qhov tseeb tias cov neeg tuaj saib ntawm no yog kev lag luam, tsis yog ib tus neeg. Yog li, lub tuam txhab no tuaj yeem yuav ntau dua li ib tus neeg siv khoom kawg. Hauv kev lag luam no, cov khoom plig muaj ntau dua, tab sis cov txheej txheem yog ntev li tus neeg yuav khoom txiav txim siab ntawm kev yuav khoom ntawm lub hauv paus rational es tsis yog ntawm lub siab xav. Tus neeg yuav khoom ntawm no yuav tsum pom seb qhov kev cog lus puas tau txais txiaj ntsig thiab seb nws puas pab nws lub tuam txhab kom tau txais txiaj ntsig ntawm kev sib pauv.
Txoj kev ntawm B2B Kev Lag Luam
- Kev sib raug zoo-driven
- Me me, phiaj cov neeg siv khoom
- Nyob rau lub voj voog muag ntev dua thiab kev yuav khoom ntev dua
- Kev txiav txim siab yuav khoom
Qhov txawv ntawm B2B thiab B2C Kev Lag Luam yog dab tsi?
B2B kev lag luam sawv cev rau kev lag luam rau kev lag luam kev lag luam whereas B2C sawv cev rau kev lag luam rau cov neeg siv khoom lag luam. Raws li lawv cov npe qhia, hauv B2C kev lag luam, cov lag luam lag luam lawv cov khoom lossis cov kev pabcuam ncaj qha rau cov neeg siv khoom thaum, hauv B2B kev lag luam, cov lag luam lag luam lawv cov khoom lossis cov kev pabcuam rau lwm cov lag luam. Yog li, qhov no yog qhov sib txawv tseem ceeb ntawm B2B thiab B2C kev lag luam. Ntxiv mus, qhov kev txhawb siab yog lwm qhov sib txawv ntawm B2B thiab B2C kev lag luam. Qhov tseem ceeb tshaj plaws txhawb nqa hauv kev txiav txim siab yuav khoom los ntawm cov neeg siv khoom kawg yog kev xav thaum lub lag luam nws yog qhov laj thawj txias.
Dhau li ntawd, cov neeg siv khoom lag luam kuj ua rau qhov sib txawv ntawm B2B thiab B2C kev lag luam. B2B kev lag luam muaj me me, tsom cov neeg siv khoom thaum B2C muaj cov neeg siv khoom loj. Tsis tas li ntawd, B2B kev lag luam muaj lub voj voog muag ntev dua thiab cov txheej txheem yuav ntev dua thaum B2C kev lag luam muaj cov txheej txheem yuav sai dua. Tsis tas li ntawd, qhov sib txawv ntxiv ntawm B2B thiab B2C kev lag luam yog tias B2B kev lag luam yog kev sib raug zoo uas tau tsav thaum B2C kev lag luam yog cov khoom lag luam. Yog li, cov no yog qhov sib txawv loj ntawm B2B thiab B2C kev lag luam.
Hauv qab no yog ib qho infographic ntawm qhov sib txawv ntawm B2B thiab B2C kev lag luam.
Summary – B2B vs B2C Marketing
Kev pabcuam neeg siv khoom yog qhov tseem ceeb hauv B2B thiab B2C txawm hais tias nws cov teebmeem tau hais ntau dua thaum B2C. Tsim cov duab hom yog tej zaum tseem ceeb dua hauv B2B thaum tsim kom muaj lub siab xav hauv siab ntawm cov neeg siv khoom kawg yog qhov tseem ceeb hauv B2C. Yog li, qhov no yog qhov sib txawv loj ntawm B2B thiab B2C kev lag luam. Txawm li cas los xij, nws yog ib qho tseem ceeb kom nkag siab txog cov kev xav tau ntawm cov neeg tuaj saib hauv B2B thiab B2C.
Image Courtesy:
1. “1440159” (CC0) via Pxhere
