Mass Production vs Mass Customization
Qhov txawv ntawm kev tsim khoom loj thiab kev tsim kho loj yog los ntawm cov ntsiab lus ntawm kev tsim khoom thiab cov neeg siv khoom xav tau. Technology tau txhim kho cov peev txheej tsim khoom thiab cov khoom sib txawv ntawm cov koom haum. Cov neeg nyeem ntawv siab dua, kev txhim kho thev naus laus zis, thiab kev nkag tau sai rau cov ntaub ntawv (internet) tau ua rau cov neeg siv khoom ntse dua. Yog li, cov neeg siv khoom xav tau dhau los ua qhov nyuaj thiab txhua tus neeg siv khoom nyiam sib txawv. Qhov no tau ua rau cov koom haum muab kev saib xyuas tus kheej rau cov neeg siv khoom. Txawm li cas los xij, qhov no nyob ntawm cov khoom thiab kev lag luam ib yam nkaus. Qee cov khoom lag luam tsis xav kom tus neeg saib xyuas thiab feem ntau qhov kev xav tau zoo ib yam nrog txhua tus neeg siv khoom. Hauv qhov no, tsis tas yuav tsum tau saib xyuas tus kheej thiab cov koom haum xaiv cov chaw tsim khoom tau zoo tshaj plaws. Cov keeb kwm luv luv no yuav pab kom nkag siab zoo txog kev tsim khoom loj thiab kev hloov kho loj.
Muab Production yog dab tsi?
Raws li tau piav qhia, qee cov khoom lag luam yog tus qauv thiab cov neeg siv khoom xav tau zoo sib xws. Tsis tas li ntawd, muaj cov khoom lag luam nrog kev xav tau ntau dua nrog cov khoom siv tsawg. Hauv cov xwm txheej zoo li no, cov txheej txheem tsim khoom tau zoo yuav tsum tau xaiv. Kev tsim khoom loj yog suav tias yog qhov kev tsim khoom muaj txiaj ntsig zoo tshaj plaws uas cov nqi raug tsav los thaum lub peev xwm ntau lawm tau khaws cia ntawm qib siab dua. Kev tsim khoom loj tuaj yeem txhais tau tias yog kev tsim cov khoom loj ntawm cov khoom lag luam tau sai. Kev lag luam ntawm cov nplai tau ua tiav nrog ntau lawm.
Tom qab kev lag luam kiv puag ncig, tshwj xeeb tshaj yog thaum ntxov xyoo pua nees nkaum, lub tswv yim ntawm kev tsim khoom loj pom nws tshwm sim. Cov khoom lag luam zoo ib yam lossis cov ntawv luam yog tsim nrog ntau lawm. Tsis tas li ntawd, cov neeg tau txais kev pab ntawm cov khoom no yog hu ua homogeneous (tib yam kev xav tau). Tseem, txog niaj hnub no, kev tsim khoom loj yog siv rau nws cov txiaj ntsig. Ib qho ntawm cov khoom tsim tawm ntxov tshaj plaws thiab nrov tshaj plaws yog Ford T Model tsheb. Nws tau tsim los siv cov kab sib dhos, thiab cov tsheb tau zoo ib yam. Txawm tias cov xim yog tib xim (xim dub). Hauv kev tsim khoom loj, cov txheej txheem ntau lawm yog departmentalized thiab, nyob rau hauv txhua chav haujlwm, ib txoj haujlwm tshwj xeeb raug muab rau ib tus neeg ua haujlwm. Qhov no ua rau cov neeg ua haujlwm ua haujlwm tshwj xeeb hauv cov txheej txheem muab thaum lawv ua haujlwm. Cov xwm txheej yooj yim rau kev tsim khoom loj yog cov neeg siv khoom sib xws, kev xav tau ntau dhau thiab cov khoom tsim qauv. Tsawg kawg, ib qho ntawm cov xwm txheej no yuav tsum muaj los xaiv ntau lawm.
Ib qho ntawm cov khoom loj tshaj plaws - Ford T Model tsheb
Kev Kho Hniav Loj yog dab tsi?
Mass customization yog qhov tshiab Frontier hauv kev tsim khoom thiab kev lag luam. Customized khoom nrog tus nqi qis yog qhov tshwj xeeb ntawm huab hwm coj customization. Cov nqi khaws cia zoo ib yam lossis marginally siab dua piv rau cov nqi tsim khoom loj. Nws tuaj yeem pom, qhov kev hloov kho loj ua rau lub tuam txhab kom muaj ntau haiv neeg hauv cov khoom thiab hloov tau yooj yim rau tus kheej customization nrog qis dua ntawm cov nqi sib xws. Qhov kev hloov kho no tuaj yeem txhim kho cov neeg siv khoom muaj txiaj ntsig zoo thiab uas yuav muab kev sib tw kom zoo dua hauv kev lag luam.
Kev hloov kho ntau tuaj yeem pab txhim kho kev ua haujlwm thiab tau txais txiaj ntsig ntawm kev lag luam ntawm nplai. Lub tswv yim ntawm kev hloov kho loj yog qhov tshiab thiab tsuas yog tshwm sim tom qab kev nce qib ntawm cov khoom siv hluav taws xob xws li cov khoos phis tawj hauv tsev. Cov xwm txheej rau kev hloov kho loj kom ua tiav yog qhov loj heterogeneous (ntau) cov neeg siv khoom hauv paus uas xav tau kev sib txawv ntawm cov khoom thiab muaj peev xwm sib txawv cov khoom thaum lub sijhawm tsim khoom. Kev tsim khoom ntawm Dell™ phau ntawv yog qhov piv txwv zoo tshaj plaws ntawm kev hloov kho loj. Los ntawm lawv lub vev xaib, cov neeg siv khoom tuaj yeem sib sau cov ntawv sau raws li lawv nyiam xws li nws lub peev xwm nco, processor, screen loj, thiab lwm yam. Tom qab ntawd, nws yuav xa mus rau cov neeg siv khoom. Qhov no yog ua tau raws li txhua qhov me me yog tsim nyob rau hauv ntau thiab cov khoom sib dhos muaj qhov yooj yim los xaiv cov neeg siv khoom nyiam. Yog li, kev siv ntau qhov kev hloov kho yog tsawg dua thiab feem ntau txwv rau kev lag luam hluav taws xob.
Piv txwv ntawm kev hloov kho loj
Dab tsi yog qhov sib txawv ntawm Kev Tsim Khoom Loj thiab Kev Tsim Kho Loj?
Tam sim no, peb muaj kev nkag siab txog kev tsim khoom loj thiab kev tsim kho loj. Peb yuav sib piv thiab sib piv ntawm ob nqe lus kom pom qhov tseem ceeb ntawm qhov sib txawv ntawm lawv.
Cov Lus Txhais ntawm Kev Tsim Khoom Loj thiab Kev Ua Haujlwm Loj:
Mass Production: Kev tsim khoom loj tuaj yeem txhais tau tias yog kev tsim khoom ntau ntawm cov khoom lag luam sai sai.
Mass Customization: Cov khoom lag luam tsim nrog tus nqi qis yog kev kho ntau yam.
yam ntxwv ntawm kev tsim khoom loj thiab kev tsim khoom loj:
Cov neeg siv khoom xav tau:
Mass Production: Hauv kev tsim khoom loj, cov kev xav tau ntawm cov neeg siv khoom yog homogeneous lossis zoo sib xws. Piv txwv li, nyob rau hauv cov teb chaws Es Xias mov yog cov khoom noj tseem ceeb thaum lub sij hawm noj su. Yog li, nws zoo ib yam nrog coob tus neeg siv khoom.
Mass Customization: Hauv kev hloov kho huab hwm coj cov kev xav tau ntawm cov neeg siv khoom yog qhov sib txawv lossis ntau haiv neeg. Piv txwv li, thaum yuav ib lub xov tooj txhua tus neeg siv khoom muaj qhov xav tau sib txawv. Ib qho yuav xav tau lub vijtsam loj, ib qho yuav xav tau lub koob yees duab zoo, thiab lwm yam.
Suitability:
Mass Production: Kev tsim khoom loj yog tsim rau kev lag luam noj loj uas muaj cov neeg siv khoom ib nrab. Kev ua lag luam yuav tsum yog rau cov khoom lag luam.
Mass Customization: Mass customization yog haum rau cov neeg siv khoom uas muaj ntau yam kev xav tau. Tsis tas li ntawd, cov chav tsim khoom yuav tsum tso cai yooj yim (piv txwv: kev sib sau ua ke).
Product Nature:
Mass Production: Hauv kev tsim khoom loj, cov khoom lag luam yog tus qauv.
Mass Customization: Hauv Mass customization, cov khoom muaj ntau haiv neeg thiab tus kheej kho.
Peb xaus lus tias kev tsim khoom loj thiab kev tsim kho loj yog txhawm rau ua tiav kev ua haujlwm nrog cov neeg siv khoom sib faib.
