Direct Marketing vs Direct Muag
Qhov txawv ntawm kev lag luam ncaj qha thiab muag ncaj qha tsis yog qhov yooj yim vim tias ob qho tib si pib los ntawm ob peb txoj kev lag luam tseem ceeb. Tab sis, ua ntej pib ntawm qhov sib txawv, cia peb pom qee qhov hauv paus. Kev lag luam tau hloov zuj zus mus tas li, thiab qhov no tau ua rau muaj ntau yam sib cuam tshuam. Kev tshaj tawm thiab kev muag khoom yog ob txoj haujlwm tseem ceeb rau txhua lub koom haum. Cov neeg siv khoom yuav tsum tau ceeb toom txog cov khoom lag luam kom muaj kev muag khoom tshwm sim. Hauv kev lag luam, peb feem ntau txheeb xyuas 4 P's uas yog Cov Khoom Muag, Nqe, Qhov Chaw, thiab Tshaj Tawm. Lub sij hawm ncaj qha kev lag luam tsuas yog ib qho kev tshaj tawm xws li kev tshaj tawm lossis kev muag tus kheej thaum muag ncaj qha yog kev sib txuas ntawm qhov chaw thiab kev nce qib. Hauv qab no, txhua nqe lus tau tham txog qhov nthuav dav thaum hais txog qhov sib txawv ntawm ob.
Drect Muag yog dab tsi?
Thaum peb tham txog kev muag ncaj qha, cov koom haum xws li Oriflame, Amway™ thiab Tupperware® los rau peb lub siab. Nws yog ntuj vim cov no yog ib co tuam txhab uas muag hnyav heev. Kev muag khoom ncaj qha yog ib txoj hauv kev muag khoom ncaj qha rau cov neeg siv khoom. Nws muaj kev sib tham tim ntsej tim muag nrog tus neeg siv khoom. Tsis muaj tus neeg nruab nrab lossis tus muag khoom. Cov neeg sawv cev raug xaiv thiab commission them rau lawv ntawm kev muag khoom. Kev muag khoom tshwm sim ntawm qhov chaw yooj yim rau cov neeg siv khoom. Tej zaum nws yog lawv lub tsev lossis chaw ua haujlwm.
Hauv kev muag ncaj qha, kev yooj yim yog qhov txiaj ntsig tseem ceeb rau cov neeg siv khoom vim tias cov khoom tsim muaj nyob rau ntawm lawv lub qhov rooj thiab lawv tsis muaj qhov cuam tshuam rau kev mus rau tom khw lossis khw muag khoom. Tsis tas li ntawd, cov neeg siv khoom tau txais txiaj ntsig los ntawm kev ua qauv qhia tus kheej, piav qhia txog cov yam ntxwv ntawm cov khoom, kev xa khoom hauv tsev, thiab kev lees paub kev lis kev cai. Feem ntau, tus neeg muag khoom ncaj qha yuav paub rau tus neeg siv khoom lossis xav tau kev pom zoo los ntawm lwm tus neeg siv. Yog li ntawd, kev ntseeg siab yuav muaj nyob nruab nrab ntawm cov tog kev sib pauv. Txawm li cas los xij, kev muag ncaj qha tsis haum rau kev lag luam txhua yam khoom. Kev muag ncaj qha yog xaiv rau qee yam khoom lag luam uas cov neeg siv khoom xav tau kev lees paub ntawm tus kheej lossis xav xav thiab kov cov khoom lossis feem ntau tsis muaj nyob hauv cov khw muag khoom. Feem ntau, cov poj niam yog lub hom phiaj tseem ceeb rau cov khoom siv uas siv ncaj qha muag raws li lawv nyiam qhov rooj muag khoom. Tsis tas li, kev muag ncaj qha yog qhov zoo tagnrho rau cov tuam txhab me uas tsis tuaj yeem sib tw ntawm kev lag luam loj nrog ntau haiv neeg rau qhov chaw muag khoom thiab lawv cov peev nyiaj tshaj tawm.
Oriflame siv muag ncaj qha
Direct Marketing yog dab tsi?
Direct Marketing yog cov cuab yeej tshaj tawm xws li kev tshaj tawm, kev tshaj tawm kev muag khoom, kev sib raug zoo rau pej xeem, thiab muag tus kheej. Nws tuaj yeem raug cais raws li kev sib txuas lus ncaj qha nrog tib neeg cov neeg siv khoom kom tau txais cov lus teb tam sim thiab tsim kev sib raug zoo mus ntev. Piv txwv ntawm kev lag luam ncaj qha yog kev lag luam hauv xov tooj, cov xa ntawv ncaj qha, cov lus teb ncaj qha tshaj tawm xov tooj cua (DRTV), thiab kev yuav khoom hauv online.
Kev lag luam ncaj qha yog txoj kev xaiv tshaj tawm uas tsom rau cov neeg siv khoom muaj peev xwm thiab tsis yog rau kev sib txuas lus loj xws li kev tshaj tawm. Tsis tas li ntawd, qhov ua tau zoo ntawm kev lag luam ncaj qha tuaj yeem ntsuas nrog kev muag khoom hu rov qab, uas tsis tuaj yeem ua tau hauv txoj kev sib txuas lus loj. Tab sis, rau kev lag luam ncaj qha los ua cov neeg siv khoom zoo yuav tsum paub zoo txog cov khoom uas tau tshaj tawm. Lawv yuav tsum pab cov neeg siv khoom thiab txhais cov lus hu mus rau kev muag khoom. Qee cov neeg siv khoom tuaj yeem ntaus nqi ncaj qha kev lag luam nrog cov khib nyiab lossis spam, uas tau nce ntxiv tshwj xeeb nrog cov emails tsis tshwj xeeb. Tab sis, qhov lawv yuav tsum nkag siab yog, yog tias nws tsis tsom mus rau cov ntu tsim nyog lossis cov neeg siv khoom txaus siab, nws tsis tuaj yeem sau npe ua lag luam ncaj qha. Kev sib tham thiab cov cuab yeej web xws li retargeting yog ob peb yam tseem ceeb rau kev lag luam ncaj qha rau lub sijhawm tam sim no. Nrog rau tus neeg siv kev tshawb nrhiav tus qauv, cov ntawv tshaj tawm xaiv tau qhia rau lawv thaum lawv taug kev los ntawm lawv tus account facebook uas yog ib qho piv txwv zoo rau kev lag luam ncaj qha. Kev lag luam ncaj qha tuaj yeem muab cov neeg siv khoom nyiam thiab cov ntaub ntawv tsim nyog rau kev tswj hwm tus neeg siv khoom zoo (CRM) platform.
Kev lag luam hauv xov tooj yog piv txwv rau kev lag luam ncaj qha
Dab tsi yog Direct Marketing thiab Direct Muag?
Muag ncaj qha kuj muaj cov ntsiab lus ntawm kev lag luam ncaj qha. Tab sis, kev muag ncaj qha cuam tshuam txog kev muag khoom thaum kev lag luam ncaj qha yog los txhawb cov neeg siv khoom rau kev muag khoom yav tom ntej. Ob leeg yog cov hom phiaj kev sib txuas lus thiab tshem tawm cov neeg nruab nrab hauv cov saw hlau. Raws li peb tau qhia meej txog kev muag khoom ncaj qha thiab kev lag luam ncaj qha, tam sim no peb yuav tsom mus rau qhov sib txawv ntawm ob nqe lus no.
Kev sib txuas lus hom:
• Muag ncaj yog qhov rooj rau qhov rooj phiaj xwm thiab yog tus kheej hauv qhov xwm txheej.
• Kev lag luam ncaj qha tsis yog kev sib tham tim ntsej tim muag. Nws siv cov cuab yeej xws li xa ntawv, internet, TV, thiab lwm yam kom ncav cuag cov neeg siv khoom muaj peev xwm.
• Yog li, kev lag luam ncaj qha ncav cuag rau cov neeg siv khoom ntawm txoj kev sib txuas lus dav dua thaum kev muag ncaj qha yog txwv rau kev sib ntsib tim ntsej tim muag.
Yooj yim thiab Taw Qhia ntawm Kev Sib Tham:
• Ntawm kev muag ncaj qha, tus neeg muag khoom muaj peev xwm nthuav tawm tus kheej, ua qauv qhia thiab muag cov khoom ntawm ib qho kev sib cuam tshuam.
• Lub sijhawm no tsis muaj nyob rau hauv kev lag luam ncaj qha. Nws koom nrog kev sib cuam tshuam ntawm ntau qhov chaw thiab ntau lub sijhawm.
Keeb kwm:
• Kev muag ncaj yog txoj kev qub qub uas peb tuaj yeem taug qab mus rau cov neeg muag khoom muag uas lawv tsiv mus rau cov neeg siv khoom thiab ua qhov muag.
• Kev lag luam ncaj qha tau nrov nrog txoj kev xa ntawv thiab tom qab ntawd loj hlob mus rau mammoth feem ntau tom qab kev tsim kho hauv internet.
Cov kev pab:
• Kev ncav cuag ntawm kev muag ncaj qha yog txwv vim cov tib neeg tsis tuaj yeem them cov neeg siv khoom ntau.
• Kev lag luam ncaj qha muaj peev xwm ncav cuag ntau tus neeg siv khoom ntau dua li tus neeg tuaj yeem pab tau thaum nws lub neej.
Ob leeg, muag ncaj qha thiab kev lag luam ncaj qha zoo ib yam los ntawm lawv qhov kev xav. Txawm li cas los xij, lawv muaj qhov sib txawv tseem ceeb ntawm lawv, uas tau qhia hauv kab lus no.
