Qhov Tseem Ceeb Qhov Sib Txawv - Cov Khoom Muag vs Kev Ua Lag Luam
Qhov sib txawv tseem ceeb ntawm kev lag luam khoom lag luam thiab kev lag luam kev lag luam yog kev lag luam khoom lag luam muaj kev txhawj xeeb nrog cov khoom lag luam muag tau, khaws cia, thiab ntsuas tau qhov kev lag luam kev lag luam cuam tshuam nrog cov kev pabcuam. Txawm li cas los xij, qhov sib txawv ntawm cov khoom lag luam thiab kev pabcuam kev lag luam tsis yog hais txog qhov sib txawv ntawm cov khoom thiab kev pabcuam; nws tseem txhawj xeeb txog qhov kev xav tau ntawm cov neeg siv khoom txaus siab li cas. Ib yam khoom lossis kev pabcuam tuaj yeem siv rau hauv kev sib cais, tab sis feem ntau, txhua qhov sib ntxiv ua ke txhawm rau muab kev paub zoo tshaj plaws rau cov neeg siv khoom. Vim li no, kev lag luam khoom lag luam thiab kev pabcuam muaj ntau qhov sib xws. Piv txwv li, lub tsev noj mov ua haujlwm rau cov khoom lag luam, tab sis cov neeg siv khoom muaj kev sib xyaw ua ke ntawm ob qho tib si khoom thiab kev pabcuam (lub sijhawm siv rau kev xa khoom, txais tos cov neeg siv khoom, zoo, thiab saj). Yog li, qhov kev sib tshuam thiab kev vam khom no yuav tsum tau muab qhov tseem ceeb los ntawm cov neeg muag khoom.
Yuav khoom lag luam yog dab tsi?
Cov khoom lag luam yog hais txog cov txheej txheem ntawm kev tsim cov khoom lag luam nrog kev thov (lossis xav tau yav tom ntej), tom qab kev tshaj tawm thiab muag cov khoom ntawd. Txawm hais tias kev tsim khoom muaj feem cuam tshuam nrog kev tswj cov khoom lag luam, kev txheeb xyuas qhov xav tau lossis kev xav tau yog ib feem ntawm kev lag luam khoom lag luam uas lub voj kev tawm tswv yim tau nqus los ntawm cov neeg siv khoom sib cuam tshuam. Tias yog vim li cas peb tau suav nrog kev tsim khoom rau tag nrho cov duab ntawm cov khoom lag luam. Ib yam khoom yuav tsum yog:
- Tangible
- Storable
- Replicating peev xwm (repeatability / duplication)
- ntsuas tau
- Control quality by data
- Muaj peev xwm rau patents
Vim peb tau txhais thiab piav qhia cov yam ntxwv ntawm cov khoom, tam sim no peb yuav saib seb cov khoom pib li cas. Kev lag luam khoom lag luam xav tau los daws qee cov lus nug tseem ceeb txhawm rau ua kom cov khoom lag luam ua tiav:
- Cov neeg siv khoom xav tau dab tsi peb yuav daws tau? (Cov khoom)
- Leej twg yuav yog cov neeg siv khoom? (Segmentation)
- Peb yuav ua li cas thiaj li mus cuag cov neeg siv khoom? (Kev faib tawm)
- Tus nqi twg yog peb pitching hauv peb cov khoom?
Tus thawj tswj hwm kev lag luam khoom lag luam yog lub luag haujlwm qhia lub koom haum txog cov neeg siv khoom cov lus pom thiab cov lus tawm tswv yim, uas yuav pab teb cov lus nug saum toj no. Cov khoom lag luam yuav tsum nkag siab txog cov khoom lag luam lub neej voj voog. Txhua yam khoom muaj qhov ua ntej, kev loj hlob, kev loj hlob, thiab kev poob qis. Los ntawm kev nkag siab txog lub voj voog no, cov khoom tuaj yeem hloov pauv lossis rov tsim kho kom ruaj khov ntawm lub koom haum.
Kev Lag Luam Kev Lag Luam yog dab tsi?
Kev lag luam kev lag luam yog hais txog lub hauv paus ntawm kev pabcuam, kev txhawb nqa thiab muab kev paub rau cov neeg siv khoom ntawm tus nqi txiav txim. Kev txheeb xyuas tus nqi tiag tiag rau kev pabcuam yog qhov nyuaj heev, thiab nws yuav txawv ntawm ib tus neeg mus rau lwm tus. Yog li, tus nqi yog txiav txim siab los ntawm tus neeg muag khoom ntawm thaj tsam ntawm tus nqi txheeb xyuas thiab kwv yees kev ua haujlwm. Lub sijhawm thiab kev siv zog tau muab kwv yees. Yog li, tus nqi tuaj yeem muab faib ua tus nqi txiav txim siab vim tus nqi tsis tuaj yeem raug raws li hauv cov khoom. Kev pabcuam yuav tsum yog:
- Intangible
- Zoo rov ua dua
- nyuaj rau patent
- ntsuas ntsuas tsis yooj yim
- Kev paub rau cov neeg siv khoom
- Inseparable ntawm tus muag
Kev lag luam kev lag luam tuaj yeem ua lag luam rau kev lag luam (B2B) lossis lag luam rau cov neeg siv khoom (B2C). Piv txwv ntawm kev lag luam kev lag luam yog kev lag luam, kev tos txais qhua, kev thauj mus los, kev kho mob, kev pabcuam tshaj lij, thiab kev sib txuas lus.
Dab tsi yog qhov txawv ntawm Kev Lag Luam Kev Lag Luam thiab Kev Lag Luam Kev Lag Luam?
Tam sim no peb yuav sib piv thiab sib piv ntawm cov khoom lag luam thiab kev lag luam kev lag luam
Definition
Kev Lag Luam Khoom Muag: Kev Lag Luam Khoom Muag yog txheej txheem ntawm kev tsim cov khoom lag luam nrog kev thov (lossis xav tau yav tom ntej), kev txhawb nqa, thiab muag cov khoom ntawd.
Kev Lag Luam Kev Lag Luam: Kev Lag Luam Kev Lag Luam yog qhov pib ntawm kev pabcuam, nce qib thiab muab kev paub rau cov neeg siv khoom ntawm tus nqi txiav txim siab.
Txoj Kev Muab Khoom
Kev Lag Luam Khoom Muag: Cov khoom lag luam yog cuam tshuam nrog cov khoom lag luam uas pom tau, khaws cia, rov ua dua (replication), ntsuas tau, tswj tau zoo los ntawm cov ntaub ntawv thiab ua tau rau patent.
Kev Pabcuam Kev Lag Luam: Kev pabcuam kev lag luam cuam tshuam nrog cov kev pabcuam uas tsis muaj peev xwm siv tau ntawm kev sib cuam tshuam, nyuaj rov ua dua, nyuaj rau patent, nyuaj rau kev ntsuas, kev paub rau cov neeg siv khoom thiab sib cais los ntawm tus muag khoom.
Nyiaj lossis xam nqe
Cov Khoom Muag: Cov ntaub ntawv thiab ntau yuav muaj rau tus nqi tiag tiag ntawm cov khoom. Yog li, nws yuav yooj yim dua rau kev kos thiab teeb tsa tus nqi. Tsis tas li ntawd, tus nqi sib txawv ntawm cov neeg sib tw ntawm cov khoom qub tsis tuaj yeem sib txawv ntau.
Kev Lag Luam Kev Lag Luam: Tus nqi yog txiav txim siab raws li tus nqi tiag tiag ntawm kev pabcuam dawb tsis paub meej. Yog li, yuav muaj qhov sib txawv loj ntawm tus nqi ntawm cov chaw muab kev pabcuam.
Kev yuav tus cwj pwm
Kev Lag Luam Khoom Muag: Cov khoom lag luam tuaj yeem muab tso rau ua rau muaj kev xav yuav. Impulse kev yuav khoom yog yuav khoom yam tsis tau npaj ua ntej; nws yog kev txiav txim siab tam sim ntawd. Piv txwv li, peb tuaj yeem yuav khaub ncaws thaum peb hla lub khw yog tias nws nyiam peb. Tej zaum nws yuav xav tau los yog tsis. Yuav muaj kev ncaj ncees rau kev yuav khoom xws li kev siv yav tom ntej.
Kev Lag Luam Kev Lag Luam: Kev yuav khoom tsis tshua muaj tshwm sim. Piv txwv li, tsis muaj leej twg yuav mus saib yeeb yaj kiab lossis mus rau lub txhab nyiaj qiv nyiaj yam tsis xav tau. Yuav tsum muaj qhov tsim nyog los yuav ib qho kev pabcuam raws li nws qhov kev siv tus kheej thiab tsis yog rau kev siv yav tom ntej. Tab sis, hauv kev lag luam kev lag luam, tus neeg muag khoom tuaj yeem piav qhia cov txiaj ntsig ntawm qee qhov kev pabcuam thiab yaum cov neeg siv khoom xws li kev tuav pov hwm.
Tab sis, feem ntau cov khoom lag luam siv cov khoom siv thiab kev pabcuam kev lag luam siv cov khoom muag. Txawm hais tias peb hais txog kev lag luam khoom lag luam, nws tsis yog qhov tseem ceeb ntawm kev sib koom tes dawb huv thiab sib piv. Qhov no yuav tsum tau ua kom pom tseeb.
