Qhov sib txawv tseem ceeb ntawm ib puag ncig kev lag luam sab hauv thiab sab nraud yog qhov chaw sab hauv yog qhov tshwj xeeb thiab muaj kev cuam tshuam ncaj qha rau kev lag luam, qhov chaw sab nraud muaj kev cuam tshuam rau txhua pawg lag luam, tsis yog ib qho lag luam tshwj xeeb.
Kev tsom xam ntawm ib puag ncig sab hauv thiab sab nraud yog qhov tseem ceeb heev rau kev ua tiav ntawm kev lag luam. Ntxiv mus, ib puag ncig sab hauv kuj tseem hu ua microenvironment, thaum ib puag ncig sab nraud hu ua macro ib puag ncig.
Ib puag ncig kev lag luam sab hauv yog dab tsi?
Ib puag ncig sab hauv yog hais txog ib puag ncig uas cuam tshuam ncaj qha nrog lub koom haum ua lag luam thiab tuaj yeem cuam tshuam ncaj qha rau cov haujlwm niaj hnub ntawm kev lag luam. Ib puag ncig sab hauv muaj xws li cov neeg sib tw, cov chaw muag khoom, cov neeg siv khoom, cov neeg ua haujlwm, cov tswv cuab. Hauv lwm lo lus, ib puag ncig sab hauv yog kev sib sau ntawm txhua lub zog uas nyob ze rau lub koom haum ua lag luam. Ntxiv mus, cov xwm txheej no cuam tshuam rau lub sijhawm luv luv rau lub koom haum.
Cov hauv qab no yog cov lus piav qhia txog cov ntsiab lus ntawm ib puag ncig sab hauv cuam tshuam rau kev lag luam.
- Cov neeg xa khoom - Lawv muab cov khoom nyoos thiab lwm yam khoom lag luam rau kev lag luam los tsim cov khoom lag luam.
- Cov neeg sib tw / cov neeg sib tw - Lawv sib tw hauv kev ua lag luam nrog cov khoom sib npaug lossis cov kev pabcuam.
- Cov neeg siv khoom / cov neeg siv khoom - Lawv yuav cov khoom lossis kev pabcuam thiab hu ua "tus huab tais ntawm kev lag luam".
- Lub tuam txhab nws tus kheej yog kev sib txuas ntawm ntau lub ntsiab lus xws li cov tswv xws li cov tswv lag luam lossis cov tub ua lag luam, cov neeg ua haujlwm thiab cov thawj coj uas txaus siab rau cov txiaj ntsig thiab kev ruaj ntseg ntawm kev lag luam.
Feem ntau, ib puag ncig sab hauv raug tshuaj xyuas los ntawm SWOT tsom xam. SWOT sawv cev rau Lub Zog, Tsis Muaj Zog, Lub Sijhawm thiab Kev hem. Los ntawm qhov kev tshuaj ntsuam no, ib lub chaw lag luam tuaj yeem txiav txim siab ntau yam. Piv txwv li, kev lag luam tuaj yeem txhim kho los ntawm kev txheeb xyuas qhov lapses hauv lawv qhov chaw sab hauv xws li kev xav tau kev cob qhia rau lawv cov neeg ua haujlwm, kev faib cov peev txheej thiab lwm yam.
Ib puag ncig kev lag luam sab nraud yog dab tsi?
Ib puag ncig sab nraud ntawm kev lag luam yog hais txog cov xwm txheej sab nraud uas cuam tshuam rau lub koom haum kev ua tau zoo, kev txiav txim siab thiab lub tswv yim ntawm txhua lub lag luam. Nws tsis cuam tshuam rau ib lub lag luam nkaus xwb tab sis muaj kev cuam tshuam rau cov lag luam zoo sib xws tib lub sijhawm.
Macro ib puag ncig yog lwm lub npe rau ib puag ncig sab nraud. Nyob rau hauv cov ntsiab lus ntawm macro, nws stands rau lub ntiaj teb no scale los yog loj scale. Tsis tas li ntawd, nws muaj qhov ua kom muaj zog uas hloov pauv.
Kev kawm ntawm ib puag ncig sab nraud yog hu ua PESTLE tsom xam. PESTLE sawv cev rau kev hloov pauv ntawm ib puag ncig sab nraud: kev nom kev tswv, kev lag luam, kev sib raug zoo, thev naus laus zis, kev cai lij choj thiab ib puag ncig hloov pauv. Cov kev hloov pauv no xav txog ob qho tib si kev lag luam thiab tsis yog kev lag luam xws li teeb meem kev sib raug zoo, kev txhawj xeeb ntawm kev nom kev tswv, kev sib xyaw ntawm haiv neeg, tsev neeg cov qauv, cov pej xeem loj, kev faib nyiaj tau los, kev nce nqi, GDP, kev ruaj ntseg, se, thiab dej num, thiab lwm yam.
Tsis tas li ntawd, kev lag luam tuaj yeem ua kom muaj zog ntxiv los ntawm kev txheeb xyuas kev lag luam sab nraud ib puag ncig kev lag luam lossis los ntawm kev soj ntsuam PESTLE. Raws li qhov tshwm sim, yuav muaj cov khoom lag luam tshiab, kev hloov pauv ntawm tus nqi, txheeb xyuas cov kev lag luam tshiab, nce kev lag luam thiab lwm yam.
Qhov Zoo sib xws ntawm Sab Hauv thiab Sab Nraud Ib puag ncig yog dab tsi?
- Kev tsom xam ntawm ib puag ncig sab hauv thiab sab nraud yog qhov tseem ceeb heev rau kev loj hlob ntawm kev lag luam.
- Yog li ntawd, yuav tsum tau tshuaj xyuas ob qho tib si sab hauv thiab sab nraud kom muaj kev lag luam zoo thiab ruaj khov.
Qhov txawv ntawm Sab Hauv thiab Sab Nraud Kev Lag Luam Ib puag ncig yog dab tsi?
Ib puag ncig sab hauv lossis ib puag ncig micro yog qhov tshwj xeeb thiab muaj kev cuam tshuam ncaj qha rau kev lag luam. Lub caij no, ib puag ncig sab nraud, uas yog hu ua macro ib puag ncig, tsis muaj kev cuam tshuam ncaj qha rau kev lag luam tshwj xeeb, tab sis nws muaj kev cuam tshuam rau txhua pawg lag luam. Yog li, qhov no yog qhov sib txawv tseem ceeb ntawm ib puag ncig kev lag luam sab hauv thiab sab nraud.
Tsis tas li ntawd, ib puag ncig ib puag ncig yog tswj tau los ntawm nws tus kheej, thaum lwm qhov chaw ib puag ncig tsis tuaj yeem tswj tau los ntawm kev lag luam. Tsis tas li ntawd, cov yam ntxwv ntawm ib puag ncig sab hauv ncaj qha thiab tsis tu ncua cuam tshuam rau kev ruaj khov, tab sis qhov uas yog qhov txawv ntawm qhov chaw sab nraud. Tsis tas li ntawd, qhov sib txawv ntxiv ntawm kev lag luam sab hauv thiab sab nraud yog lawv qhov kev tshuaj xyuas. COSMIC lossis SWOT tsom xam tuaj yeem txheeb xyuas qhov chaw lag luam sab hauv, qhov kev tshuaj ntsuam PESTLE tuaj yeem txheeb xyuas qhov chaw lag luam sab nraud.
Summary – Internal Environment vs External Business Environment
Ib puag ncig sab hauv yog hais txog ib puag ncig uas cuam tshuam ncaj qha nrog lub koom haum ua lag luam thiab tuaj yeem cuam tshuam ncaj qha rau cov haujlwm niaj hnub ntawm kev lag luam. Piv txwv li, ib puag ncig sab nraud ntawm kev lag luam yog hais txog sab nraud uas cuam tshuam rau kev ua haujlwm ntawm lub koom haum, kev txiav txim siab thiab cov tswv yim ntawm txhua lub lag luam. Yog li, hauv cov ntsiab lus, qhov sib txawv tseem ceeb ntawm ib puag ncig sab hauv thiab sab nraud yog qhov chaw sab hauv yog qhov tshwj xeeb thiab muaj kev cuam tshuam ncaj qha rau kev lag luam, qhov chaw sab nraud muaj kev cuam tshuam rau txhua pawg lag luam, tsis yog ib qho lag luam tshwj xeeb.
Image Courtesy:
1. “SWOT en” By Xhienne – SWOT pt.svg (CC BY-SA 2.5) via Commons Wikimedia
2. "Kev lag luam ib puag ncig" Los ntawm HelpinghandVK - Tus kheej ua haujlwm (CC BY-SA 4.0) ntawm Commons Wikimedia
