Qhov Tseem Ceeb Qhov Sib Txawv - Digital Marketing vs Social Media Marketing
Qhov sib txawv ntawm kev lag luam digital thiab kev tshaj tawm kev lag luam yog qhov yooj yim. Kev tshaj tawm kev lag luam yog ib feem ntawm qhov dav dav ntawm kev lag luam digital. Kev tshaj tawm kev lag luam ib leeg tsis tsim kev lag luam digital li ntau tus neeg xav. Kev lag luam digital muaj ntau ntu. Qhov sib txawv tseem ceeb ntawm ob lub tswv yim no yog tias, kev lag luam digital siv tag nrho cov kev tshaj tawm digital rau kev sib txuas lus nrog cov neeg muaj feem cuam tshuam txog kev txhawb nqa thiab kev paub txog kev tsim khoom thiab kev pabcuam, thaum kev tshaj tawm kev lag luam yog ib qho digital platform uas txuas tib neeg thiab pab sib pauv ntaub ntawv. Rau kev nkag siab zoo dua, peb yuav ua ntej ntsuas txhua qhov, kev lag luam digital thiab kev tshaj tawm kev lag luam, tus kheej.
Digital Marketing yog dab tsi?
Kev lag luam digital tuaj yeem txhais tau tias "Siv tag nrho cov digital channels rau kev sib txuas lus nrog cov neeg muaj feem cuam tshuam txog kev txhawb nqa thiab kev paub txog kev tsim khoom thiab kev pabcuam". Kev lag luam digital yog ib qho kev hloov pauv vim muaj kev hloov pauv sai sai. Cov pawg tseem ceeb ntawm kev lag luam digital yog:
Internet marketing:
Cov kev lag luam hauv internet nrov yog cov ntsiab lus kev lag luam siv cov vev xaib, kev tshaj tawm kev lag luam, kev tshawb fawb cav, kev lag luam email, thiab kev tshaj tawm online banner.
Tsis yog-internet digital channels:
Cov xov tooj nrov tsis yog hauv internet yog kev lag luam hauv xov tooj (SMS, MMS), digital billboards, thiab TV.
Qhov nruab nrab siv yog nyob ntawm ntau yam xws li qhov xwm txheej ntawm cov khoom lossis kev pabcuam koj xav txhawb, hom kev xav, cov neeg tuaj saib, thiab lwm yam. Piv txwv li, txhawm rau txhawb cov tsev so khoom kim heev, kev lag luam ncaj qha ua ke nrog lub vev xaib yuav yog qhov kev daws teeb meem zoo tshaj plaws raws li cov ncauj lus kom ntxaws yog qhov tseem ceeb.
Kev Lag Luam Kev Lag Luam yog dab tsi?
Kev tshaj xov xwm tau dhau los ua ib feem ntawm tib neeg lub neej hauv nroog kab lis kev cai thoob ntiaj teb. Nws yog ib qho tseem ceeb thiab tseem ceeb ntawm kev lag luam digital. Cov kev tshaj tawm nrov tshaj plaws yog Facebook, Twitter, Google +, Pinterest, YouTube, Tumblr, thiab LinkedIn. Cov xov xwm platforms no tau hloov pauv kev sib raug zoo. Tsis tas li ntawd, nws tau ua rau nws nkag mus hauv kev sib txuas lus thiab kev yuav khoom. Kev tshaj tawm kev lag luam tuaj yeem txhais tau tias yog ib qho digital platform uas txuas tib neeg thiab pab kev sib pauv ntaub ntawv.
Qhov zoo ntawm kev siv social media marketing yog:
• kev sib txuas lus sai dua
Kev sib txuas lus ntawm kev sib raug zoo yog tam sim ntawd, thiab yog tias cov ntsiab lus txaus nyiam, nws yuav kis tus kab mob xws li kev sib tw thoob dej khov. Vim yog siv lub smartphone, cov lus tau txais tam sim ntawd. Tsis tas li ntawd, cov lus tawm tswv yim los ntawm cov neeg tau txais kuj yog tam sim no.
• Tus nqi zoo
Piv rau cov cuab yeej lag luam ib txwm muaj xws li ntawv xov xwm, ntawv xov xwm, thiab cov ntawv tshaj tawm sab nraum zoov, kev tshaj tawm kev lag luam tsis tshua kim. Kev tshaj tawm tuaj yeem koom nrog ua qhov nruab nrab dawb thiab them nyiaj. Cov qauv them nqi yog them nyiaj tshaj tawm, tshaj tawm, thiab lub hom phiaj kev lag luam, uas tuaj yeem ua rau muaj txiaj ntsig ntawm kev sib tw. Kev sib tw tsim nyog tuaj yeem tau txais txiaj ntsig ntau dua li cov qauv kev lag luam ib txwm muaj.
• social trend
Kev tshaj tawm yog qhov kev nyiam tam sim no ntawm cov pej xeem paub hauv internet. Yog li, nws tsis tuaj yeem tsis quav ntsej. Yog tias ib lub koom haum xav nyob ze rau lawv cov neeg siv khoom, lawv yuav tsum muaj lawv cov profile hauv social media. Ntau thiab ntau lub tuam txhab tau paub txog qhov no thiab txav mus rau kev tshaj xov xwm platforms.
• ncav cuag thiab taug qab
Kev ncav cuag ntawm kev tshaj xov xwm tau loj hlob txhua hnub. Yog tias ib lub tuam txhab tuaj yeem ruaj ntseg cov neeg ua raws loj, lawv cov lus tshaj tawm tuaj yeem xa mus rau lawv cov thwjtim tam sim. Tsis tas li ntawd, kev sib txuas lus tuaj yeem rov qab tau los ntawm cov neeg taug qab thiab tus neeg sib txuas lus txhua lub sijhawm. Tsis tas li, tus naj npawb ntawm cov neeg tau txais tuaj yeem taug qab, tsis zoo li hauv TV lossis luam tawm tshaj tawm.
Qhov txawv ntawm Digital Marketing thiab Social Media Marketing yog dab tsi?
Tam sim no peb yuav saib qhov sib txawv ntawm kev lag luam digital thiab kev tshaj tawm kev lag luam. Raws li twb tau hais lawm nws yuav tsum tsis txhob hnov qab tias kev tshaj tawm kev lag luam yog ib feem ntawm kev lag luam digital. Txawm li cas los xij, yog tias peb sib piv lawv peb tuaj yeem pom ob peb qhov sib txawv raws li hauv qab no:
Kev txhais ntawm Digital Marketing thiab Social Media Marketing
Kev Tshaj Tawm Kev Tshaj Tawm: Kev tshaj tawm kev lag luam tuaj yeem txhais tau tias yog txhua lub platform digital uas txuas tib neeg thiab pab kev sib pauv cov ntaub ntawv.
Kev Lag Luam Digital: Kev lag luam digital tuaj yeem txhais tau tias yog siv txhua txoj hauv kev digital rau kev sib txuas lus nrog cov neeg muaj feem cuam tshuam txog kev txhawb nqa thiab kev paub txog kev tsim khoom & kev pabcuam.
Kev ua haujlwm thiab cov yam ntxwv ntawm Digital Marketing thiab Social Media Marketing
Boundary
Kev Tshaj Tawm Xov Xwm: Kev tshaj xov xwm muaj kev txwv txwv lub npe hu ua internet. Nws xav tau internet ua haujlwm, thiab internet txwv nws ncav cuag.
Digital Marketing: Kev lag luam digital muaj qhov dav dav. Nws tuaj yeem ncav cuag cov neeg tuaj saib hauv online thiab offline thiab tsis txwv los ntawm ciam teb hauv internet.
Usability ntawm Cheebtsam
Kev Tshaj Tawm Kev Tshaj Tawm: Kev tshaj tawm kev tshaj tawm kev lag luam tuaj yeem suav nrog tsuas yog kev tshaj xov xwm xws li Twitter, Facebook, thiab lwm yam.
Digital Marketing: Cov phiaj xwm kev lag luam digital tuaj yeem suav nrog ntau yam ntawm cov platforms digital uas tuaj yeem muab cov txiaj ntsig loj dua rau kev sib tw.
Cov ntsiab lus lag luam
Social Media Marketing: Kev tshaj tawm kev lag luam yog nyob ntawm cov ntsiab lus ntawm cov ntaub ntawv, kom ua tau zoo thiab nkag mus rau cov neeg tuaj saib.
Digital Marketing: Kev lag luam digital tsis yog nyob ntawm cov ntsiab lus. Hauv kev lag luam digital, cov tuam txhab tuaj yeem mloog zoo rau cov ntawv tshaj tawm rau kev tshaj tawm.
Yog tias qhov sib txawv tau nkag siab raug, cov koom haum tuaj yeem xaiv cov cuab yeej tsim nyog tshaj plaws raws li lawv cov phiaj xwm. Undoubtedly, kev lag luam digital yog txoj hauv kev rau kev sib txuas lus kev lag luam. Nws yuav nce av ntau dua nyob rau lub sijhawm tom ntej. Kev tshaj xov xwm yuav ua ib feem tseem ceeb hauv qhov kev hloov pauv no.
Image Courtesy: "Kev tshaj xov xwm thiab lub zog rau koj txoj kev lag luam" los ntawm Henripontes (CC BY-SA 3.0) ntawm wickimedia
